I build consumer brands from real life.

From motherhood to identity to culture — I turn lived experience into scalable, emotionally resonant brands.

Founder of The Mama Bag™ and MiniLennials™

I don’t build brands from trend reports or whiteboards.

I build them from moments that demanded better solutions.

When the systems, products, or stories I needed didn’t exist, I built them.

That philosophy now defines everything I create: brands that solve real problems, carry emotional weight, and scale with intention.

My Brands

A modern motherhood essential designed to support the woman inside the mother.

Nostalgic childhood, reimagined for the next generation.

I build what I once needed — so others don’t have to.

Every brand I create is rooted in the same belief: when women are supported, seen, and respected, everything changes.

My work lives at the intersection of identity, motherhood, design, and emotional intelligence.